brand strategy intelligence
brand strategy intelligence
About
V CORP lives at the intersection of brand strategy, cultural intelligence, and luxury fluency. With a sharp understanding of what drives desirability, V CORP helps brands and agencies build clear positioning and distinctive brand stories.
Fluent in luxury. Interested in all niches. Never done asking questions.
Selected Work
Campaign
Transforming Salomon from a technical brand to a lifestyle brand. One pair of XT-6 at a time. With DDB Paris.
Creative Brief
How do you revive a brand that has lost its mojo? By framing Daniel Craig in a post-Bond moment of pure joy and swagger. 40% sales uplift. With 20_XX collective.
Brand Platform
How do you phrase what 'slow luxury' feels like for the discerning traveller? A brand manifesto narrated by Tilda Swinton. With 20_XX collective.
Brand Platform
Exit the sea of casks. For millennial drinkers who scorned the 'knowledge bullies' of the whisky world, a technicolor playground of immediate wonder. With DDB Paris.
Campaign
How do you launch new messaging for a brand whose tagline has created a tradition followed all over the world? By giving 'I do' a larger meaning. With DDB Paris.
Say hello.